Club direction

Articles which looked at what the club’s owners were doing – or not doing – well. This includes the Valley Parade rent negotiations in 2011 which for a time might have seen City leave their home.

“I think it’s wonderful that, as ticket prices continue to rise nationally and the Premiership becomes more and more removed from reality, my club has taken this fantastic lead in making the game more affordable for ordinary folk.”

“Reports are circulating today that City are considering moving to play at Odsal when it is redeveloped. When should really be if because for years we’ve heard fanciful talk of a super stadium springing up on Odsal top and it seems no closer than ever. Maybe this time it’s different, maybe one day pigs really will learn to fly.”

“Like any sensible business in these credit crunch times, a cautious but reasoned picture of the health of the club was presented from Lawn, Operations Director Dave Baldwin and manager Stuart McCall.”

“It may go down as one of most unsuccessful periods in the club’s history, but the noughties have been unforgettable.”

“There are genuine long-term concerns about what this new deal will do to the competitive nature of the Football League. In the Championship, clubs relegated from the Premier League will have such a huge advantage in terms of the money they have, compared to their rivals, that bouncing back within a couple of seasons should be much more of a regular occurrence than it currently is. And for clubs climbing into the Championship from Leagues One and Two, the inequality of solidarity payments will make it more difficult to catch up as time goes by.”

“BfB understands that Bradford City are attempting to negotiate with Valley Parade landlord Gordon Gibb over the terms of the current rental agreement.”

“The club has a net deficit on its assets. This means it has more liabilities (ie financial obligations, such as repaying loans) than assets (money owed to the club by other parties, etc). This is a terrible position for any company to be in, and some people – probably outside of the football industry – might even argue it should be wound up unless proof of future profit potential can be provided.”

“As the inks dries on the Prupim deal, it should not be quickly forgotten that – yet again – the Bantams have had to rely on their owners digging deep to preserve the club’s future.”

“If this strategy and this team can take City upwards, there would be a less likelihood of a nosebleed halfway on route to the top and fear that vast money must be found to sustain improvement. The speed of progress may be slower, but perhaps along the journey we’ll skip past a few clubs who had apparently spent their way to success, but are finding it a struggle to maintain momentum.”

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