We are taking a step back…

The Width of a Post

Dear reader

I just wanted to provide you with an update about the future direction of Width of a Post.

We are going to be taking a step back in our coverage of Bradford City, at least for around the next 15 months. At that point (the eve of the 2016/17 season), we will review our resources and will hopefully be in a position to return to the level of writing we have delivered for the past three-and-a-half seasons.

In the meantime we are not going away by any means, but the site will be updated a lot less frequently.

Why is WOAP taking a step back?

It’s mainly about me (Jason). Although WOAP is still relatively youthful in how old it is; for the long-term perspective of wanting to keep it going for years and years to come, I need to take a breather from the role of editor.

Before I set up WOAP in December 2011, I had spent eight years writing and subsequently co-managing Boyfrombrazil.co.uk. My first article for BfB was a clumsy piece criticising Nicky Law in October 2003. For almost 12 years now I have written continually about the club, and there are few players or events over that time that I’ve not shared my views about.

And it has been fantastic and I love doing it: but writing about City, combined with the role of managing this site, has become hugely time-consuming and draining.

For so many years I’ve given up Saturday nights, meeting up with friends and family – even a promising career on Football Manager(!) – to write match reports and the like. I’m not looking for sympathy, it has always been my choice. But it has come to a point where I want to take a break from it. Maybe on a Saturday night I can finally watch this X-Factor show I’ve been hearing so much about…

At times over 2014/15, I really didn’t enjoy doing WOAP. It became a hindrance, a pain in the backside. Yet I’m so proud of this site and its popularity with City supporters. Of the respect it holds amongst a lot of people. I don’t want to get to the point where the quality drops because I fall out of love doing it. Unless that idealistic career in football journalism comes about (when are you retiring by the way, Mr Parker?) I can see myself writing about City, for WOAP, for decades.

But right now, I want to take the pressure away that I feel at games, when instead of getting lost in the match I’m fretting over the introduction for the report. As a dad of a two-year-old, I want to enjoy spending time with my daughter without rushing her to bed so I can get out the laptop.

My day job is going really well, but more time is demanded of me, and I want to focus on that. I also want to have a go at a couple of other writing projects (more on that at some point in the not-to-distant-future).

So how will WOAP work for the next 15 months?

In the three-and-half-years of WOAP, we have published over 1,100 articles. In a typical week we produce four to five articles. Match reports, match previews, opinion pieces, interviews.

We are going to cut back on this. The WOAP team will continue to write on Bradford City matters, but we are going for quality over quantity.

We will write and publish when we have something we want to say, rather than feeling we need to say something about everything. We will continue to do match reports, but not on every game and not always turned around as quickly. The big matches will be covered of course. But an uninspiring draw at home to a relegation-threatened team, playing all out defence, might come and go without WOAP comment. We’ve written about such games to death.

Originally we were going to take the full summer off and return in pre-season. The club’s takeover situation means we will keep the lines of communication open, so we can comment on the future of Bradford City. We also have a couple of other things up our sleeve, which we hope you will enjoy.

Going forward we won’t be writing four or five times a week. We won’t even write something every week. But we will hopefully still produce articles that you enjoy reading.

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I say all of this with a heavy heart.

I don’t want to sound egotistical, but we are fortunate to receive so much positive feedback and many readers tell us how much they rely on WOAP as part of the way they follow Bradford City. I feel like I am letting these people down. I am very sorry.

I’m also disappointed that taking a step back means we will inevitably lose some of our audience. We have increased daily readership from a few hundred in the early days to around 1,500 in 2013, and now to around 5,000-6,000 this year.

Part of this is due to our subscribers, as over 3,500 readers have signed up to receive email notifications of every article we publish. If you want to make sure you don’t miss on our less frequent updates, you might want to sign up too. You’ll find details on the right hand menu of this site.

As ever, thanks so much for your support. It means the world to have other people enjoy something that you do.

Jason McKeown

Categories: News

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27 replies

  1. Fully understandable Jason. I will still enjoy everything WOAP has to offer, just as I always have and did with BfB before . Well written, objective, unbiased..ish articles. Thank you for all your efforts in the past….

    Vic. 52 years a City fan….!

  2. You can be rightly proud of your blog. I aways look forward to reading it after matches and always find it a good read with great analysis. Well I usually agree with It!
    I fully understand your reasons and I will still look forward to reading your reduced output. In the meantime you go and enjoy being a Dad. That’s the most important job in the world world.

  3. What!!!? Does this mean I have to find a new Homepage?!!!?

    Seriously though, I appreciate the time and effort which must go into editing, reporting, analysing, etc. all manner of articles, games and news and would just like to express my appreciation of the wonderful job you and your contributors have done keeping fans informed over the past few years of all things ‘Bantams-related’.

    Hope to ‘read’ from you all sooner rather than later. Many thanks !

  4. Nooooooooooooooooooo!

  5. I don’t blame you, as life has to move on. But I thank you , and your team, for the pleasure you have given me. Best wishes for the future.

  6. Crikey Jason and your team. What are we going to do 😱 It’s going to feel like we have lost our daily fill of BCAFC.
    Enjoy yourselves and you especially it’s fantastic having kids around and you do not want to miss a minute.
    We will all be here still when your next piece comes out and it will mean more to us.
    Enjoy the summer.

  7. WOAP makes being a City fan better, and by extention makes my life better.
    Not only that but in a time where greed rules the game we love we are getting to read it for free, something me and lots of people I know are very grateful for.
    Thanks for your time, it really is appreciated.

  8. Jason is actually going to become one of those bloggers who photograph their breakfast and put it online. Called ‘With of The Toast.com’
    Seriously the website is amazing and has done a lot to entertain, educate and bring together the bantams faithful. Thanks for all your hard work, enjoy this thing called ‘a life’.

  9. I’m gutted! We will So miss your almost daily well written articles about my bcafc 😩

    Sent from my iPhone


  10. Oh man – that’s terrible news ! I love WOAP and I will defininitely miss you guys. Have a great break and come back soon !!

  11. Hi Jason

    Without a doubt this is the No 1 site for all things Bradford City.

    All your efforts and hard work over the years from the time of BfB to now have been greatly appreciated by a huge audience both home and abroad. The hiatus been BfB and WOAP left a hug void that simply could not be filled by other sites and that just showed how reliant we have become on your writing.

    The quality of journalism on this site is unsurpassed and it does make me feel proud to be a City fan. When i show my friends, who support other clubs, this site they are quite envious that they don’t have anything of similar quality. I’m forever forwarding WOAP post links to them.

    On a side note – I might be bold enough to say that WOAP is huge part of my life and is like a close family member or girlfriend that you always look forward to seeing. I can’t stress enough how important this site has become to me (I know it’s very sad and I should get out more). The first thing I do when I get to work in a morning is to log-on and view this site and only after that does my day begin. In fact, the same applies at weekends too!

    It will be a bit strange not getting my fix of articles and will probably go ‘cold turkey’ now but I will salivate when my in-box pings with a new WOAP message.

    So a big heart felt thanks Jason to you and your team for all your efforts, they are really appreciated by one and all.

    P.s. if you find yourself wondering what to do with all this time on your hands that you suddenly have or discover that the X-Factor isn’t all that it’s cracked up to be then please feel free to come back earlier from your 15 month ‘break’. ; )

  12. This website has been a fantastic achievement for yourself, supporters and the club. You deserve all the accolades it receives. Obviously you need personal time for good work/life balance. It has been a pleasure to read and will continue to be so in a condensed form next season.

  13. This is worse than when Friends ended!

    Enjoy your well-deserved break Jason and co. Can’t imagine the amount of time writing this site must take up but your efforts are appreciated by every single one of us. Absolutely outstanding writing and I think the comments here demonstrate just how much this site means to everyone. Hope you relish the break – kids aren’t young forever, time flies and they’re the most important project you’ll ever work on. Thanks for all your hard work over the past few years and for providing the soundtrack to many a giant killing!

  14. Thanks all for your comments which are amazing to read. It means a hell of a lot.

    Just to clarify that I myself will still write articles/reports over these 15 months. You won’t be getting rid of me completely 😉

  15. Jason and your writers, many thanks for your excellent site. Going to miss your regular postings.

    All the best

    James B

  16. Fairplay mate. I have read this site almost every day since the start (and Boy from Brazil before that) and while I don’t always agree with your articles (I do about 99% of the time!) they are well written and provide an analysis far better than any mainstream media outlet.

    Football is my life. I have played, managed, coached, watched and written about the sport and been all consumed by it, but sometimes we all have to take a step back and think of other important things we should dedicate our time to.

    Your kids are only young once, but Bradford City will be here forever!

    Thanks for your efforts and those of the WOAP team.

  17. Good luck with whatever you choose to do Jason, especially time with the family which is precious. Still signed up for the new postings as they occur

  18. It’s easy to forget when reading WOAP that somebody has had to write the excellent reports we read.Can I just congratulate you and all your team for what you have done.

  19. I think one of the best things about this website, is that with match reports, there is no positive spin that you might get from the manager or the local paper; it is just told the way it is. Ultimately in a game you can’t get to, you want to know whether your team has played well or not.

    I totally understand though, and maybe I will just have to try get to more away games! Can’t wait for that Tuesday night in Colchester.

  20. Must be very time consuming to write on such a regular basis and putting your young family 1st is the right thing to do. Pleased that the site is not closing completely and look forward to the occasional articles from you especially about the takeover. X factor is rubbish though and you will need to change channels. Good luck in the future and thank you for all the work you have put in to making Width of a post a great site.

  21. So sorry to read this, Jason …….. Yet what took you so long? You now have a family, as well as your work – Why oh Why would you risk neglecting either, particularly the former? I can only wish you the very best, and thank you, your team, and all contributors to this site, which has made for so much good reading over the years. Take care, take stock, but above all – take the plaudits – WELL DESERVED. Now go and enjoy your family, with thanks, and blessings.

  22. Never a day goes by that I don’t check to see if there’s another great Width of a Post article to enjoy. I’ll miss the you guys hugely.
    You can be very proud of what you and your team have achieved over the last few years Jason. I’m not surprised that you need time for other things, I’m always amazed at the speed the articles appear and that the quality is always so consistently high – it must take some effort.
    I’m consoling myself that you’ve not gone totally. I’ll look forward to the articles you do post even more than before.
    Its been a strange coincidence that WOAP started at a similar time (Give or take) to the arrival of PP and this amazing time we are having at BCAFC. You have existed at a great time to write about our club and a great time to read about it. Hears hoping that continues.
    I’m very proud that the BCAFC have a voice like WOAP – intelligent, well balanced views walking that line between positivity and yet always questioning. There seems to be no axe to grind here and no need to conjure salacious headlines.
    I particularly admire your support of PP during the darker times. I’m a huge supporter of PP and I think the general long term view embraced here and by the board and most BCAFC supporters is what is so great about BCAFC at the moment. Not for us the ridiculous short termism of some clubs and chairman. I hope this approach continues if Mark and Julian decide to pass the baton on during the summer.
    Thanks for all the great writing – I can honestly say that there have been a fair few articles that have made me tell the wife I’ve had grit in my eye when she’s walked in. I’m thinking particularly about the article when Gary Jones left.
    All the best to you all.

    • Good point dean – this site has made me cry on more then one occasions – at least I won’t have to pretend about that anymore…

    • Lets just hope that WOAP is not ‘ending’ at the same time as the departure of PP!!

      Well done Jason and others over the past few years, professional standard but heartfelt articles that we have touched the core of many fans. Will still look forward to the less frequent pieces as and when they happen.

      Good luck to you all.

  23. My favourite train read every day, so shattered!! Many thanks from Down Under! Moving to the uk this year should allow me to see games live, but without that option this site and it’s wonderful contributions have made me feel like I know each player inside out. Respect!

  24. Simply brilliant work for a simply brilliant team, down to earth, honest, that report earlier in the season about why the team was failing and then why it was succeeeding, (i.e. billy clarke in the hole etc, morais on the right) was spot on and shows that this website was one of the best for BCFC

  25. Great site and great work all of you.

    Fabulous range of rational and emotional articles and reports, many that made me joyful, made me laugh and made me cry.

    Have a well deserved summer break and relaxed 2015/16 season.

    I suppose there is always the T&A!!!!!!!!!!!!

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