By Jason McKeown
After another disappointing Bradford City defeat at the weekend, and change of head coach, it is evident the club is in something of a crisis. Supporter discontent is growing darker and darker.
And whilst much of this is unavoidable, the debate about what is going wrong is only half of the issue. As fans talk about no longer recognising their football club, and the growing feeling of disconnect, I’m really keen to explore what it is that we believe Bradford City should represent. The values that are important to us. And the way we fundamentally believe that our beloved football club should operate.
It’s all well and good that we criticise the club – but I believe we should also be trying to encourage a positive vision of what Bradford City should stand for. Bringing together a code of values we collectively believe the club should live by.
So I want to open up the discussion.
As mentioned a couple of weeks ago, I’m in the closing stages of writing a new book about Bradford City, Who We Are. It is an in-depth insight into the DNA and identity of Bradford City Football Club. Why we love it so much. What makes it so special. And the individuals and moments that have captured our affections. I began writing the book, to be published in October, back in June 2017. As time has gone on, recent events and the collapse of support for the current leadership have been impossible to ignore.
My aim is for Who We Are to hold up as a statement of what Bradford City means to us all – and the values we hold dear, which shape our devotion.
I would dearly love for you – valued reader – to contribute to the book. I am really keen to open up a wider discussion about what the club stands for and the way it should be run. In particular on these topics:
- The leadership of the club
- The type of players who wear the shirt
- The importance of community
- The long-term aims of the club
- What it is that connects you to Bradford City
- What must be persevered at all times to keep Bradford City special
So please, either write a reader comment below, or use the social media hashtag #whoweare to share your views on any or all of these themes. I’m keen to hear from as many people as possible. You can write a sentence, a paragraph or even an essay. What you tell me will be used to steer the book’s conclusion, so we have a true manifesto of who we are and what we believe in.
This is a chance to talk positively about what matters to you. To input into the values that you believe all Bradford City personnel – from chairman to kitman – should adhere to. The current Bradford City might not be the Bradford City you believe in. So, please, tell me what you think it should be. Because I’m just one voice. And each and every one of us has a stake in this.
Details of Who We Are, including how to pre-order a subscriber copy, are available at BantamsPast.
(PS – just so there are no accusations of profiteering, please note this book is a strictly non-profit venture.)