
By Jason McKeown
Oh hi there. It’s great to see you. How are you? I hope you’re having a great summer.
So, are you ready to start again? Okay, I just need a few seconds first…actually, I need a bit longer…let me just take some deep breaths…okay.
I’m sorry, but I’m really struggling to get going again. I know it’s the start of the new season. We’ve got new signings to be excited about, a lovely new home kit to consider buying, and the pre-season friendlies are about to begin. Saturday afternoons are set to become busy again – and that’s just how we like it. There is much to look forward to.
But truth be told I’m not over it yet. That is to say, I’m not over that play off semi final defeat to Carlisle United.
A good few times each day, I have involuntary flashbacks to the raw pain of that sun-soaked afternoon at Brunton Park. The sight of Carlisle fans invading the pitch in joy at full time. Ben Barclay, unmarked in the box, heading the goal that sent the Cumbrians to Wembley. That bloody substitution from Mark Hughes. That moment when Richie Smallwood was through on goal and needed to shoot but crossed. The fact the team just didn’t turn up on the day. It hurt so much then, and it still rankles.
Sure, the 2022/23 campaign was a good season. Maybe not successful, as Hughes recently tried to claim. But there were some really enjoyable moments – especially at Valley Parade. Grimsby home was an epic occasion. The joy of stoppage time goals against Colchester will take some beating. Memorable afternoons at Rochdale and Northampton, where everything was coming together and the excitement levels were off the scale. Andy, Andy Cook – getting the ball and scoring a goal. Super Harry Lewis in goal.
Lots to look back on and smile about. But also other moments of anguish and regret. The mess up at Crewe, when automatic promotion was very much on. The Swindon loss, where it all started to go wrong. Gillingham scoring at Valley Parade, seven minutes into injury time. And all those other last minute goals we conceded for that matter. Regrets? We’ve had a few.
Missed opportunity was the damning verdict you can apply to 2022/23. All that build up, all that momentum. It was like blowing up a balloon that kept getting bigger and bigger. But we weren’t able to tie up its end, the air drained out, and the balloon ended up flying around the room. Deflated, and now it’s in need of blowing up all over again.
To be a Bradford City supporter of any real length of service is to know disappointment, frustration and let down. It instils into you a heavy sense of pessimism. And that is what I’m currently taking into pre-season. Because yes, there’s a lot of reasons to believe that City can go again and have an even better year. But there’s also a lot of reasons to fear that it will go badly wrong from here.
Last season ended with the sixth play off campaign in City’s history – they’ve now won two and lost four of them. And in each of the previous ones we’ve lost, the club has failed to bounce back and get promoted the year after.
Of course, that’s a really small sample size, full of circumstances that do not link together. But still, it’s a fact that we’ve never recovered from play off heartache to go one better the following year. To succeed this season will be to produce our own small piece of history.
Instead, the scars of 1987/88 and 2016/17 in particular tell us to be wary about what happens next. After both of those play off losses, the club struggled the year after and sacked their manager. Amazingly, in both instances, City were relegated to the division below within two years. That’s probably not going to happen this time, but it’s another example of something within the club’s DNA that habitually stops it from showing resilience to on the field set-backs. Like the fact that only once in our history have we been relegated and then promoted back up the year after.
That inbuilt Bradfordian pessimism just makes it too easy to imagine a similar year of post-play off defeat blues. Maybe we’ll start well, like we did in 2017/18. But that disappointment will still linger, ready to be piled on at the first sign of a bad run. Maybe Hughes will see out the final year of his contract, at the very least. But it doesn’t take a great leap of imagination to picture him coming under fire from fans and losing his job mid-season.
When you add in the fact League Two looks much tougher this year, there’s further reason to rue the Brunton Park anguish. At the recent fan forum, someone said they were sick of hearing about Wrexham and that’s fair enough. But they’re favourites for a reason. Get used to the noise that will only get louder.
Notts County look financially powerful. Gillingham, in their first full season under new ownership, will be even stronger. Stockport County probably won’t be hindered by the weak start they made to last season. Salford continue to pack a financial punch.
It’s not going to be easy.
But before the doom and gloom goes too far, we should pause. Because there are reasons to be optimistic too. Each year at Bradford City, there’s always some sort of positive slant applied to events – and the theme this year is continuity. The fact that City aren’t signing 17 players this time around, or that a new manager is trying to embed his values, is held up as a good thing right now.
And I do agree with that. For every single year since – well, let me think, I want to say 2015? – we’ve had big changes on and/or off the field during the close season. Lots of players coming and going, different managers, ownership even switching over at one point. Usually, there’s some major alternation in strategy being applied, such as a new playing style or recruitment philosophy.
This year is the first for a long time that things are settled. And if we want to find reasons to believe that this won’t be a repeat of post-1987/88 and 2016/17, it comes from the fact we haven’t lost key players. In 1988, Stuart McCall and John Hendrie left Valley Parade. In 2017, Mark Marshall, James Meredith, Josh Cullen, Billy Clarke and Rory McArdle exited. There was a rebuilding job needed. That is not the case this time around.
There was some debate in the summer that the club should have been more ruthless with its out of contract players. Get rid of Liam Ridehalgh and Alex Gilliead, rather than offering them new deals. And I get those arguments, but I’m sort of glad they’re still here. I’m reassured we begin the year with the same goalkeeper, full backs, and strikers. The centre of defence and central midfield options are slightly bolstered, but still have a familiar feel. Sure, losing the on loan Scott Banks and Romoney Crichlow is sad – but they’re not irreplaceable players.
The point is we shouldn’t be weaker this season compared to last. It doesn’t mean we’re going to achieve the same things, or do even better – the competition, as we just talked about, is tougher – but it puts us in a solid position to start inflating that balloon again. We’ve set up some sort of base camp, part way up the mountain. Rather than resetting at the bottom.
I’m trying to talk myself into being excited about this season. And at some point, I promise I will be. Perhaps those giddy feelings will return when I get to a friendly game and watch a City player belt the ball into the top corner. Maybe it will return on that first afternoon on the Kop for a League Two game, when there’s a positive atmosphere to soak up.
We have no choice but to keep going. We cannot undo the misery of Carlisle and the despair of not getting promoted. We have a good group of players and an off the field set-up that is edging us closer to success. We can look forward to matchdays that are as good, if not better, than some of the brilliant ones of 2022/23. There are reasons to believe we can end our League Two exile this time.
But it isn’t easy, getting over what happened on 20 May. And some of us probably just need a little bit more time before we’re truly ready to move on and embrace the now.
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It will be good to see how our victors go in the higher div . It will reflect on our chances I think .
To be honest, Jason,it did not take me that long to get over it, probably because I saw it coming and indeed suspected it was inevitable given our lack of height. Our four ‘big’ players in a line of sorts in both boxes were Stubbs, Cook, Critchlow and Gilliead. If that is what you’ve got, you are going to get bullied and outjumped – and did. It was probably with this in mind that Hughes made the fatal decision to bring on Platt. I made the point repeatedly on this forum throughout the season about lack of height and in today’s T&A Hughes acknowledges the deficiency and speaks of having remedied it. The necessity for big defenders in this division is so obvious it is surprising it needed to be said. It’s too early yet to pass much comment on our recruitment so far because judging a player without having seen him is a futile exercise – but it is so far noticeable that we are, or appear to be, lacking pace in wide attacking areas. Let’s hope we are not factoring in another deficiency. I look forward to the new season and not least the pleasure of being kept abreast of things by Jason.
I got over it quite quickly.
I thought at half time in the home leg that we were playing well and even playing well when we didn’t have the ball.
All that was missing was that second ‘killer’ goal.
How many times did we say that last season.
Some fans including Jason think we had a good season.
I never felt that way.
Even after our no show in the first leg against Carlisle I felt we could go to Cumbria and get a result.
But equally I knew we could potentially never turn up.
Not getting ‘killer’ goals and not turning up became common factors.
Even though we did not deserve it we did have the chance against the odds to at least take the tie to penalties.
That we didn’t and ultimately lost the match was pure waste but did not surprise me, so I quickly got over it.
I have the same thoughts, Mark. As I posted on here, many times, it never felt like a promotion season. How could it, when I was bored stiff with what was mainly on offer at Valley Parade?
I was amazed that few picked up on our time wasting towards the latter part of the home leg against Carlisle, as we sought to protect a slim lead, instead of going all out for a second. Whilst many reflect on that “bloody” substitution in the second leg, my one enduring memory was the camera zooming in on an emotionless Hughes slumped in the dug out, whilst an animated Simpson was stood in the Technical Area urging his team on. Those two games made me question whether we really wanted to go up.
Apart from Pattison, I’m not particularly enthused by the summer recruitment. A lifetime of watching a mainly under achieving City has left me cynical and my view of forthcoming season’s has degenerated from “low expectation” to “no expectation”.
I’ll give it another go but, the upheaval during the Rahic era, and the soulless period even after his departure, it’s become an increasing chore to make the trek to home games.
Thanks Jason. Once again you have encapsulated my own feelings so perfectly and so well.
Spot on Jason
A very good summary of the season. The new players are a positive addition to a decent squad. I think it reflects that Hughes has realised the realities of the division we are in. As the season progressed he did seem to grasp that our predictable approach of playing out from the back made it too easy for the opposition in determining their press; how many goals did we concede from it going wrong? A mixed approach in respect of playing out is hard to defend against. Let’s be honest, for much of the season we were pretty boring. The extra height and more pace coming forward will help. So will not having hard working players like Gillead trying to play in positions they are unsuited to.
Exactly how I feel at the moment mate. My usual excitement and not being able to wait until the season starts again is simply not there.
Hope Mark Hughes shows more attacking intent this coming season rather that that terrible tippy tappy stuff at the back.
We go again in this tin pot league again.
Last season has gone. A new season begins. I’m optimistic for next season;
We have signed some decent experienced players
I would expect they will be 1 or 2 still to come.
Likely loan players will be joining
Wrexham, Notts County and Stockport will provide strong opposition. I believe we showed up well against Salford, Stevenage and Northampton. So we should not fear these clubs
Last season we were poor against teams that we should be comfortable with. This needs to be sorted. We cannot rely on one person to score goals. Between Cook and Banks there were 24 goals. We should look for goal scorers throughout the team. If that was to happen, I believe we would do well. Let us get behind the team and look to an even better season than the one that’s gone.
Jason, thank you for a very thoughtful article. I agree with most of what you wrote. I would however beg to differ on departed players being replaceable. Wright and Banks were by far the best wingers City have had in recent memory. Gems who due to a large dose of good fortune fell into Hughes’ lap. It was particularly disappointing to see the poor utilization of Banks in the second half of the season. Basically, he was benched in order to give Clayton a spot in a 7 man defence.
I fear that conservative football is alive and well at Valley Parade.
Oh here we go again!
Banks was poor for a spell after looking initially bright. It was no surprise he was on the bench. Same goes for Chapman. Maybe for too long I personally thought.
When he came back he seemed to be able to attack off left and right so I suspect they did a good job with him. Wright has done nothing for anyone but City, so again, they must be doing something right.
Welcome back Jason!!
Yet again an excellent article from Jason and a lot of it sums up my some of my own feelings. Normally by this stage of the close season I’m really excited for the football season restarted, I can’t wait for the friendlies to start but that’s missing from me this season, I was thinking I might be the only one thinking that way..
We had the best season for a long time last season but I found it a strange one for myself personally, it sounds daft but I didn’t enjoy lots of it especially at home, maybe in the past I’ve been spoiled with PC showler, beagrie, Chris waddle, Jamie Lawrence running down the wing and creating chances, or Nigel pepper banging free kicks in. But last year’s city team especially earlier on in the season bored me passing it about in our own area too much, I know some people enjoy that but I prefer having ago and creating chances. Take cook out of last year’s team and we didn’t have many players who looked like scoring or even. Creating much.
I’ve been season ticket holder for 30 years and found last year one of the strangest for me, going by the atmosphere at valley parade I don’t think I was the only one, to say we was so high in the league the atmosphere at home was poor at times.
Hopefully this season the team can be a bit more positive and create a few more chances and score a few more goals.
The truth is if we had won five of the ten home draws we would now be in League one automatically. It was a wasted opportunity but it won’t be this season. I for one am very excited to watch :
Lewis, Oyegoke, Oduor, Taylor, Platt, Stubbs, Smallwood, McDonald, Pattison, Wright, Cook
start against Crawley ! The six new faces will knock them for six !
Swap Wright for Smith, then it will be right !!
Great article Jason, just one minor quibble – you mentioned a ‘lovely new home kit’. The new shirt is bl**dy awful. It looks like a particularly dreadful effort from the Scottish lower leagues, not a BCFC kit.
I’m assuming you’ll be needing some spectacles to be able to continue reporting next season. (You’ll require some sunglasses at least.)
Well… I’m looking forward to the season. I think this will be our year. I really do!
The financial clout of Wrexham and Notts County will firmly fix the spotlight on them – something we have struggled with in the past.
They’ll have to deal with the expectation, the parked busses and the opponents raising their games.
Hopefully we can operate a little more under the radar next season – and I think this will suit us.
Until Hughes let’s the team out of the shackles & ditches the safety first policy at home, I don’t see us going up. We look reliant on Cook again and several of our new signings look like gambles. I’m not convinced with our recruitment and lack of pace in forward positions.
Welcome back Jason. Brilliant writing as usual. I loved the “inflated, but not tied balloon” allegory. Looking forward to your reports when the season starts.
Too negative
Yes this will be a tough season. They always are.
Yes the quality of teams coming up is high. (On paper). Yes the teams already in the division have big budgets now.
That’s the challenge laid down. We must accept it head on.
CTID