
| Morecambe 1 |
| Diabete (OG) 5 |
| Bradford City 1 |
| Shepherd 88 |
By Jason McKeown
There we were, back on the cliff edge, peering once more into the bleak abyss and trying not to fall. 1-0 down to Morecambe – bloody Morecambe! – with the alarm bells dinging, the knives sharpening and the storm clouds swirling. Hello darkness my old friend. We’ve come to talk with you again.
But just as all hope was lost, Graham Alexander reached into his trouser pocket, pulled an item out and tossed it onto the pitch. It was a get out of jail free card. Jack Shepherd powerfully headed home a late, late equaliser for Bradford City that spares some very big blushes. It was a goal that defuses what would have proven an extremely angry inquest. The Bantams have taken a step away from the cliff edge.
It should never be forgotten that football supporting is about moments – and in some pretty dire circumstances, we got a good one here. It had been a torturous evening stood in the away end at the Mazuma Stadium. An incredibly tough watch, which left you questioning your life’s choices and – frankly – how much longer you can go on doing this. But then Shepherd rose highest, the back of the net bulged, and joy erupted. Beautiful, manic and hedonistic celebrations that remind you why we care so much in the first place. There’s nothing like the feeling of seeing your team score an important last minute goal when you’re in the away end, especially when it’s scored right in front of you.
Maybe it didn’t feel the same if you were watching this on TV at home. Where instead of leaping around the room, you probably just wanted to change the channel and retrieve a wasted evening. But back on the North West coast, the scenes of joy felt purposeful. The best moment of the season so far? It’s on the table. Even if that probably says more about what an average start to the campaign it is proving to be.
The biggest sighs of relief then, that what was threatening to be an utterly dreadful evening had some semblance of a happy ending. It doesn’t disguise a pretty terrible performance. Nor does it do much to address the growing doubts about City’s promotional credentials. But City did show some spirit and togetherness. Dug something out when it seemed beyond them. This team avoided becoming the subject of the next chapter of Bradford City’s Big Book Of Infamy. And that’s something.

Still, it won’t take long to harvest this encounter for reasons to be positive. They were never as bad as their worst moments at Harrogate on Saturday, but this wasn’t exactly the stirring response to weekend adversity that suggests this manager and team possess deep levels of resilience and character. They were soft and passive guests to a struggling-but-improving Morecambe side, even scoring a goal for them. The Shrimpers should have used that platform to put themselves out of sight by half time. City’s eventual recovery owed as much to home failings than any true getting of their act together.
The Bantams actually started well. Controlling the first five minutes, playing with a good tempo and intent. But that was all undermined by Cheick Diabete clumsily nudging the ball past Sam Walker and into his own net, to put City behind. Diabete was trying to clear and panicked. Not great, but he can legitimately ask why former Bantam Luke Hendrie was allowed to run in behind a ball watching Tyreik Wright, why Lewis Richards completely missed the run of Paul Lewis, who was played into space, and why neither Wright or Richards got across quickly enough to reduce the time Lewis had to produce a low cross into the box. The ball should never have got to the point where Diabete did what he did.
Going behind, again, changed everything. The positive early noise in the away end soon drifted to grumbles that only got louder with each misdirected pass. The City players struggled to get on top and dictate the game. All the possession they want, as Morecambe maintained a rigid, disciplined shape. But – as we’ve spoken about so many times on WOAP over the last couple of years – City just cannot master games where they have more of the ball and need to overcome a low block.
So far this season, City have had two league games where they had less possession than the opposition – and won them both. If we discount the Bromley game (man sent off inside 10 minutes, which distorts possession stats), in the other five games City have had more possession than their opponents – and a record of W0 D2 L3. We’ve said it before and we’ll say it again. City will never get out of this league if they can’t develop a better plan for games when they have more of the the ball than their opponents.
All Morecambe needed to do was lie in wait. Let City pass the ball around without a real clue how to get the ball to the front two. Soon enough the visitors would play a hopeless long ball or mishit cross, and possession was conceded. Morecambe were not subtle, launching it long when they had it. But in Marcus Dackers – a gangly, 6 foot 7, 21-year-old target man, signed on loan from Salford – they had a battering ram. City’s backline just could not cope with Dackers in the opening 45 minutes at least. The home side carved out the better first half chances, with Richards going close to replicating Diabete in scoring an own goal at one point.

It was a mess. Injuries at Morecambe have forced the ex City boss Derek Adams to move to a 3-5-2 formation that has led to improved results – they were unbeaten in three coming into this, even though they are yet to win – and the extra body in midfield once again told. Alexander must have been envious. We know he wants to play 3-5-2, but centre back injuries have made it hard for him to do so. Plan B hasn’t worked and now we’re on Plan No Real Idea.
Indeed, it was – surprisingly – 4-4-2 again from Alexander. Even though it completely failed at Harrogate on Saturday, and struggled in the Wimbledon game the week before, the manager kept faith. With Paul Huntington signed on a short-term deal having trained with the club for a few weeks, Alexander could in theory have gone back to 3-5-2 here. But maybe Huntington isn’t match fit enough yet to do more than be on the bench.
The 4-4-2 once again failed. Richie Smallwood was outgunned in the centre, and the gap between midfield and back four was routinely exposed. Diabete suddenly looks a shadow of the player winning rave reviews just 10 days ago and Shepherd is also struggling defensively. The only bright spot in the backline was Jay Benn – interestingly brought in at right back with a struggling Brad Halliday dropped. Benn performed really well here and was City’s chief first half threat. He gets up and down the pitch impressively and uses the ball effectively.
But it was all so lop sided overall. The left flank of Wright ahead of Richards is not working. Wright was in what should be his natural position of left wing but struggled to get the opportunity to run and stretch the game. Richards is decent defensively but going forward his quality on the ball is simply not good enough. So many times he got into promising positions and wasted possession with a terrible pass.

So City went in at the break 1-0 down and lucky it wasn’t worse. Not a single shot on target, adding to the fact they’d only had one effort on target – Andy Cook’s goal – at Harrogate on Saturday. Cook and Calum Kavanagh had a combined total of just 24 touches of the ball in the first half. Morecambe’s front two of Dackers and Ben Tollitt had 60 between them.
Something had to change, Graham. And so we waited to see what the City boss would do.
And we waited.
And we waited.
It was not exactly inspiring stuff. City emerged for the second half with no tactical tweaks or substitutions. And the pattern of the game largely remained the same. Eventually Vadaine Oliver came on for the utterly anonymous Kavanagh. Big Man Big Man up front. A move to go more direct. All very meh. For such a big guy, it’s curious how little Oliver seems to win in the air. He’s not a great sub for retrieving losing situations either. This was the 34th time he’s come off the bench in the league for City since signing in 2022 – he’s only scored once as a Bantams sub.
Oliver’s presence did help, especially compared to Kavanagh. There was fight and spirit in the team for sure. This was not a disinterested bunch of players, buckling under the weight of performing at a club that does not believe it should be in League Two. Quality and set up were the real issues. Jamie Walker kept on the right wing was a mistake. Though in Alexander’s defence, there isn’t really anyone else available who could play that position.
Walker struggled for sure but was typically brave, and others followed his example. None more so than Clarke Oduor, who was picked in the centre alongside Smallwood and had one of his best games for the club. Oduor was good in the tackle, chasing back and winning possession, as well as bringing the ball forward with purpose and setting up attacks. He was the only City player, really, who was able to dribble the ball past an opponent and stretch the game. Oduor has had his critics and hasn’t always looked the bravest. Here he stood up to be counted, and in doing so has certainly elevated himself to first team starter for the moment.
With Oduor having joy getting through Morecambe’s sturdy set up, the dynamic of the game began to slowly shift. It’s been a long time since Morecambe had won a game of football, and doubts understandably began to creep in. Sam Walker had produced two superb second half saves to keep it a nervy 1-0 scoreline. As the minutes ticked by, you could see their players become more edgy, their shape begin to buckle, and their decision-making worsen.
Adams made changes to try and regain that composure, but Morecambe increasingly looked like a team crawling to the finishing line. The fact the Scot took both strikers off and brought on two midfielders didn’t exactly help. One of Adams’ many failings in the Valley Parade dugout was a struggle to successfully manage 1-0 leads. Here, he was about to remind us of what we used to go home grumbling about him for. Please keep enjoying him, Morecambe fans.
Because Alexander brought on Tyler Smith for Walker and went 4-3-3, the pressure grew and there was time to make Morecambe pay for not putting the game to bed. A scramble from a corner saw the ball cleared to Wright, who sent over a delicious cross that Shepherd headed home. It was a good reminder of Wright’s quality and what he can offer if he can just get his confidence going again. The one decent cross of the night, after so many hopeless balls into the box from City players.

If the game had more than four minutes of stoppage time, City probably would have found a winning goal. Momentum was with them and they pushed. Shepherd again went close with the game’s final kick. Still, when you’ve been losing 1-0 since the fifth minute, you have to take the point. And yes, Morecambe’s league position strongly indicates it’s two points dropped. But when you scratch beneath the surface of their league record (all five of Morecambe’s defeats were 1-0 rather than thrashings, and they’ve now drawn their last four), this was never the gimmie that the League Two table suggested.
And as much as this hasn’t been a great couple of weeks for City, there are some signs of positivity. A six-day break before Newport travel to Valley Parade on Monday should mean there are enough fit centre halves to go back to 3-5-2 – and the formation this squad has been built for. As well as Huntington, Niall Byrne and Aden Baldwin are said to be near to full fitness. That means perhaps a struggling Diabete can even be withdrawn from the firing line. Options instead of thinbare.
Return Wright to left wing back, allow Smallwood to be the holder, and deploy Oduor and Jamie Walker as number 8s, and you’ve pretty much got a good plan for Monday. No idea which out of form striker you play alongside Cook, but the team isn’t far off picking itself – for the right reasons.
Alexander has played his get out of jail card here and survived a round of much tougher scrutiny. He deserves criticism for sure, and his continuation of a 4-4-2 is worrying. In his defence, he will argue that last March when he had injuries and tried to keep a 3-5-2 set-up, City were horrendous and went through that infamous spell of four straight defeats and conceding 13 goals – the run that almost sent the Bantams over that cliff edge. So yes, the last four games of 4-4-2 haven’t been great, and two points from 12 is not a fantastic return, but hopefully this was as bare to the bones as City will be with injuries this season. It seems that we’re coming to the other side of having an over-worked physio.
With more players back, City should improve – as they did last season.
But we can’t pretend we didn’t just spend the night dangling on that cliff edge once more. Without Shepherd’s right place right time moment, the outlook would look very different right now. Alexander would be coming under huge pressure, and with it louder questions once again asked of Stefan Rupp, Ryan Sparks and co. It doesn’t take a great leap of imagination for defeat at Morecambe to have led to the organisation of a supporter protest next week, given the Sky Sports cameras are rolling into Valley Parade for a high profile game. But with Shepherd’s rescue act, there won’t be any spikes in tennis ball sales at the Bradford branch of Sports Direct this week at least.
The hope has to be that the wild scenes that greeted Shepherd’s late equaliser is ultimately looked back on as a turning point. The moment implosion was on the horizon, but successfully avoided. If City can use this late goal as a catalyst to get some wins on the board, climb the table and look more like the promotion contenders that is expected of them, this tricky recent period will be forgiven.
The fundamentals are still there. This does look like a strong Bradford City squad – when everyone is fit. Graham Alexander is a decent football manager with the experience, character and temperament to deliver success in time. Extra investment has reportedly gone into the squad – and with David Sharpe’s expertise, in time you hope it will be proven that the additional cash has been spent wisely.
As long as Bradford City remain stuck in League Two, they will always be only a couple of bad results away from a crisis. But they’ve just about avoided another one for now. And the opportunity is there for them to make the most of this reprieve.
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Really good summary.
Like most fans, I’m extremely unhappy about that result. It was one of the worst performances I’ve seen since March.
We have to be really honest about where we are at:
I think everyone broadly agrees what went wrong last night and with any luck we will have a back three again on Monday.
The defence did their best and I do feel for them being so young. Benn was definitely a positive but the entire back four have combined experience of around 100 football league appearances. To put that into context, that’s a third of the games Brad Halliday has played on his own, even if he is a bit out of form.
We had very little aerial presence and struggled to get forward without leaving ourselves open. Because of inexperience, the defence also rushed things which nearly led to us conceding. As you say, next match we hopefully will have Byrne/Baldwin back, but if not, we still need to return to a back three and play Huntington. Forget his age. His experience will help.
It also really doesn’t work playing Wright out of position. He is either a conventional winger or a steadily improving wing-back. Trying to play him in-field simply doesn’t work as he gets lost. We are more productive at getting the ball into the box when he is out at wing-back.
Start Sanderson alongside Cook again. The two had started to gel and create decent chances for each other even if he had a couple of tough games. Both have also scored multiple goals this year. Kavanagh was trying too hard and not doing the simple things last night which cost us going forwards. We can’t keep starting him in the hope he gets back to last season’s form.
Undoubtedly, we are under strength at the minute and must find a way to win with more of the ball (Sarcevic is a big loss in relation to this). I do honestly think a fully fit squad is good enough. But it is the fault of the club for not thinking this through. It is not only bad luck but bad management to have so many key players injured. To have Kelly; Baldwin and Byrne all out at the same time has cost us points against weaker teams.
No more platitudes from the club. No more excuses. I feel for Alexander because he is a good manager and he has proven that during his time with us based on his overall record. But good managers make bad decisions now and again. This match was poorly thought through and we can’t afford to make that mistake again.
Win on Monday and we can start to feel a bit brighter again. Lose and the atmosphere will be gloomy. We can’t keep doing this season after season. It’s not sustainable.
Here’s hoping we turn it around.
It’s better when you stick to comments around the overall running of the Football Club and general mood of supporters than going all Gary Neville. Once Alexander inevitably fails then stick your CV in and apply. Good luck.
This is probably the most idiotic comment I’ve ever seen on here, and that really is saying something.
What a strange comment. What exactly should Jason focus on then in a match report for an away game? Sparks’ dress sense? The toilets at VP?
As for the CV comment, it really does make me laugh when fans are criticised for having an opinion on the game with stuff like “why don’t you become manager then?”. Its akin to “well you buy the club if you know so much!”.
As fans we have different opinions about football – what works, what doesn’t, what the answers might be – and some fans understand the game better than others whether they played/managed professionally or not. All are entitled to their opinion, some are more valid than others but to suggest no one can critique the manager or players is naive in the extreme.
Perhaps Andrew would prefer it if we submitted all opinions to him first for approval, before being shared on media.
Andrew, give your head a wobble and kindly stop reading WOAP.
Listening to a pod-cast recently, an ex-player was saying that a manager should not give a player an inch of an excuse for not preforming to their maximum effort.
In the local media for the past couple of weeks we’ve had the same old issues regurgitated. The Ref’s aren’t giving us anything, opposing teams raise their game against us, this all detracts from the real issues.
I think it was Phillip Morais that recently said we (City) don’t have a big club mentality and that it could actually be part of the problem holding us back. ‘Bigger’ clubs have at times through the generations of football dropped down to L2 (and even lower), but unlike us they don’t hang about long, fans and club in unison demand better… we get some lip-service from a barely interested owner !
Yes, we’re experiencing a higher % of injuries that one might expect at such an early stage of the season. The squad is a muchness where everybody is of similar ability, therefore lack of cover is the biggest problem at the moment. However, could anyone argue that the starting 11 against Harrogate and Morecambe shouldn’t have sufficed in gaining at least one victory and a draw.
Time is now for sleeves rolled up and hard graft, when results aren’t going your way and you’re struggling to put in a good performance, then a hard shift is the only medicine.
After the Wimbledon game I extolled the pairing up of Shepherd and Diabate and how they appeared to be working up a good understanding together, two games later and to say they struggling with basic long balls is an understatement. But the problems are far more deep-rooted than just the current pairing at centre-half. Pretty much the whole squad has shown at times reasonable ability throughout the early stages of the season, but, these spells haven’t been for a whole half of football, never mind a run of games.
What’s holding them back? Is it GA, don’t they believe in him, don’t they understand what he’s asking from them, surely his type of football is pretty basic L2 stuff. Or aren’t the players capable?
Which brings us onto Mr Rupp, we all read the open letter from last season, particularly where it’s intimated that we’ll be looking a little more beyond self-sustainability. Viewing L2 at the beginning of the season, there was nothing outstanding there, a perfect opportunity for SR to back up his words and ‘go for it’ a little more. I’ve seen nothing in the loan or contracted signings to suggest this.
More of the perennial lip-service perhaps? We’ll see come January.
It’ll be interesting to see how many of the VP faithful turn-out this coming Monday night. Of course the attendance will be announced at 16000. However, I’d wager it’ll be nearer 10000. A sad indictment to the mood of the fans, even at such an early stage as the beginning of October.
Almost wish I was there last night now to try and find some positivity. I couldn’t even manage a celebration when we scored.
It is just so boring to watch. I disagree on Oduor. I agree he had a decent game last night and did nothing wrong, he also battled and worked hard, but he always wants extra touches. We persisted with him for much of last season because he definitely has talent but our form changed with Walker and Pointon in midfield.
Both have flaws (league 2 footballers) but they are direct. The pass Walker made for Benn last night our only chance of the first half I can’t see Oduor making that pass.
Pointon has been criticised (is it really that awful for there to be rose tinted specs to a home grown, City supporter youth – surely better than tearing him down after less than 50 pro appearances) but he’s been started in 1 game in his preferred position. In contrast Oduor has had a handful of starts there. I think Oduor can be a great player, he possibly is our best technician but he needs to influence things in the final third more.
With him we have possession for possessions sake, we don’t threaten. We allow teams to get organised and we are easy to defend against. Yes we’ve been unlucky with injuries and had to change shape but only Sarcevic is missing out of our offensive players.
I think Alexander has done a steady enough job, there’s no question over his position to be answered for me and regardless always think manager decisions should be made at the end of the season wherever possible, but I just hope when everyone is available it becomes at least a little entertaining. Is that too much to ask.
Great article. I was in South Wales last night so couldn’t really get a feel for the performance. This gives it.
To me they’re just lacking a bit of confidence.
Wright now has his 3rd or 4th assist, we need to support him and the other youngish players who remember are still trying to prove themselves and so will lose confidence easier.
“Lacking a bit of confidence”? Don’t you mean “lacking ability”?
Due to injuries, the team now has a significant number of youngsters (i.e. inexperienced players) or players new to the team in vital positions.
And due, to the entire early season back three been injured, having to play a back four after playing a variant of three of the back.
I think plenty of people’s confidence will be knocked and I’m not going to throw them under the bus and insult them, as I wouldn’t like to read this if, say, Walker was one of my family members as it’s undeserved.
Agree on Wright, could well end up on 10-15 assists if he keeps a regular place. Our answer to Jodi Jones
it will soon be 6 years since the Yeovil debacle
6 years of abject rubbish
as a fan who can’t switch allegiance you have 2 choices
until Rupp goes I’m much closer to 2 than 1. Sell us the club for a£1 and leave. Please
Rupp stays out of the media, doesn’t embarrass the club, doesn’t interfere with footballing decisions, provides a competitive budget and as shown during Covid has deep enough pockets to keep us afloat during a crisis.
I’m assuming all the #Ruppout crew would like all of those attributes plus a passionate love of Bradford, a keen footballing mind and countless millions to spend on us.
Should be easy to find, yeah, sell it for a quid….
Actually it’ll be 7 years in January Dunc, as i was there with you on the day !
Great
7 years of abject 💩
yet some people still defend Rupp
Dunc, I’m certainly not suggesting the last years have been anything other that terrible but as I point out in my post above, the owner has done really all that is required of an owner (namely shut up, keep out of the football and provide us a competitive budget). That really should be enough if the guys responsible for the actual football do their jobs
If you could outline why Rupp selling for a quid would help I would love to hear it, who would he sell to? why would they be better?, where are they now?, why would they be comfortable taking on a club that doesn’t own its ground or training facilities and has a very restrictive leasing agreement?
I’m always fascinated what great alternative fans think there is out there, who would have committed more more money than Rupp has.
We could get someone like Mel Morris. Spend lots of money, make Salford’s spnding look like Harrogates.
And then see our club put into another administration.
I suppose, whilst we were looking forward to playing Scunthorpe in the National League North, we at least could say ‘we had a go’!!
No. The managers have had enough money to get out of this division every season. It’s our entitlement that meant that Rhodes and Sparks made weak decisions in either not giving managers enough chance (and I don’t mean Super Mac) or lazily allowing caretaker managers far too long.
Which is Rupp’s fault, which is why David Sharpe us now here.
Incidentally, at exactly this time three years ago Mansfield fans had the same moans and had no faith in their board or Nigel Clough. Illustrating that generally fans, know very little about running a football club – but often seem to think the solutions are simple.
I’m not sure how you managed to write so much about a game that was probably akin to the level of football dished up at Horsfall.
I turned off well before the end. What I saw was absolute dross and, for sure, I shan’t be viewing on Monday night.
Very positive assessment for an overall poor performance by City. Yes we got an equaliser near the end. Was it deserved for overall performance? NO! Morecambe should have been 4 up by half time. On current form, City should have lost last night. The worry I have is when we are up against Newport on Monday, who are doing well ATM, I expect City to struggle. I think he will go with a 3 5 2, but will the injured defenders be match fit? It’s a risk! More sensible thing would be to start them from the bench. We seem to do well when we play against Newport. I think Monday’s game will be a totally different proposition. Shepherd’s goal gave GA a get of of jail card but any performances like the last two games, he will not be able to rely on last night’s performance.
I still think letting Alex Gilliead go was a mistake. He was a great option for the left wing back role, especially in away games, as he can also provide additional support in the central areas when needed.
Not fair on Gilly to keep him as a third choice left wing back. Done right by him letting him move on rather than not even making our bench
In defence of our defenders what are you supposed to do when up against a 6 foot 7 inch forward, who is there as a target man, there as a hold up player, but who is not a prolific scorer.
I suggest you don’t climb all over him and risk penalties and red cards.
I suggest you don’t leave him unchallenged to let him become a prolific scorer..
So what is left is consistent challenging so they feel under pressure and focus on winning the second ball. A result of this is your defenders are consistently out jumped but doing a job for the team. They may then score low on the ratings for being beaten in the air but are doing a valuable job.
On another point, though no-one likes to see own goals, I can admire defenders who care enough to make the effort to clear, rather than one who stands flatfooted and letting a striker in.
Put simply – support our defenders, support our team, support our club.
Here ends my case for the defence .
Up the chickens 🐔
My current hobby horse is why oh why oh why do we seem to have so many injuries (especially hamstring)…it seems to me that season after season we say “we lost form when x or why were out for z months”….I get that every team have their own injury challenges…but it seems a consistent challenge for us?
Great write up Jason.
I have to say, it was dreadful football. Let’s hope Monday night fairs better. We are only a few games into the season so it’s not all doom and gloom as you say, but a few more ideas on the pitch wouldn’t hurt. And some shots on target would be even better.