By Jason McKeown
The Bradford City Chief Executive, David Baldwin, has confirmed to Width of a Post that planning for next season’s playing squad has already begun, with talks commencing with the out-of-contract players about their futures.
City are also starting to look at new players to bring in during the summer. “There is a talent identification process going on, and a hit list of targets in all positions and throughout the whole squad,” David explained. “We are looking at who we have got in the building, who we have got in the building who is out of contract, and who is out there in the market place that could fit the Bradford City mould.
“We want the dynamics to be right in terms of if they would fit in with the team, ones that will wear the shirt with pride.”
Reflecting on City’s performance during the 2013/14 season, David admitted that the club has struggled at times due to the opposition working out City, and the higher quality of the division. “The adapting for us in the league this season was that people worked out what we are about. It is also a much better division. It is extremely easy to fall out of, and it’s also extremely hard to get out of the other end. So being somewhere in the middle, and being in a comfortable position, is a nice thing.”
Nevertheless, David feels the club has navigated the season effectively and that key to reversing the autumn/winter nosedive in form was not panicking. “The reality is that the actions that were taken in January to freshen up the squad is a typical stand-back-and-don’t-panic approach,” he added. “And if you take the results as they have been from mid-February through to the end of the season, barring a little bit of inconsistency, the return of points has been much better than the middle block.”
David also reiterated that the long-term ambition is to get back into the Championship, and how suitably placed the club is to thrive in the second tier. He said, “It’s very dangerous to put a specific time on it, but we want to push to get to the Championship. We don’t want to be a yo-yo club that comes straight back down, we want to be sustainable there.
“The beauty for us as a club is that our infrastructure is set up for the Championship. We have the training facilities, the stadium is right, the fan numbers are right because the ticket prices are right.”
A full in-depth interview with David Baldwin (two parts), reviewing the 2013/14 season and looking to the future, will appear on Width of a Post next week, from Monday lunchtime.