Bradford City’s commitment to affordable season tickets is something to be proud of, and now there’s a way to contribute more

Image by Thomas Gadd (copyright Bradford City)

By Jason McKeown

During a couple of years of turbulence and change at Valley Parade, it is reassuring to see that some Bradford City principles have been firmly retained. Today’s news about Bradford City’s season ticket prices for 2019/20 reaffirms a long-term commitment to affordable football. Prices have come down after last year’s modest hike, and the club continues to lead the way in making professional football accessible to its community.

The most eye-catching element of next season’s season ticket structure is the restoration of the value of Flexicards – turning them into an option that becomes more attractive and relevant than ever, after it seemed they were being slowly killed off by Edin Rahic.

I’ve got my own personal experience of Flexicards, and why I think they really matter. Between 2006 and 2013, my wife became a Bradford City season ticket holder alongside me, albeit less enthused as me. So when our first daughter was born during that summer, it made sense for her to get a Flexicard, so she could still attend games every so often. And between 2013 and 2018, that’s exactly what she did. On average she’d come along to 5-8 games a season, sitting next to me after turning up and paying the £10 entry for Flexicard holders on the day.

During the 2017/18 season, the arrangements for Flexicards became more restrictive, as they required you to book your seat before a matchday. With attendances on the up, the club understandably didn’t want to reach a point where games were sold out and yet there were empty seats left vacant by Fexicard holders, and so this arrangement gave them the option to sell seats that weren’t going to be used. But living in Skipton, it simply wasn’t convenient to get to the Valley Parade ticket office before a Saturday to book a seat with the Flexicard. So my wife only attended one game last season.

For the 2018/19 season, the cost of Flexicards went up from £50 to £70, and it no longer guaranteed you a specific seat. This made them utterly pointless, inconvenient and poor value for money. WOAP understands overall sales of Flexicards fell off a cliff. It was a really poor message to give to Flexicard holders – you don’t really matter to us. We certainly didn’t bother to get one – what is the point when the wife wouldn’t be guaranteed a seat near myself and our eldest daughter? And so for the first time in 13 years, my wife no longer has a seat at Valley Parade.

What makes Flexicards such a brilliant initiative is it acknowledges the changing world we are in. There are thousands of people who absolutely love Bradford City, but they have other work/life commitments and interests that mean having a season ticket isn’t suitable for them. They can of course pick and choose which games to attend, but with match day prices higher, to subsidise the affordable season tickets, it’s not the most enticing of offers. Some people can’t go to 23 home games a year, but could get to 5, 10 or 12 – the Flexicard is a great way of encouraging them to attend when they can, and making them feel valued.

With the Flexicard scheme, Bradford City has for several years recognised that not everyone can be as fully devoted to the cause, but that doesn’t mean you have to close the door and treat them the same way you would a casual match-goer. There are different shades of loyalty and dedication in-between hardcore fans and floating supporters. The Flexicard caters for the in-betweeners. These fans might not provide as much commercial value to the club as season ticket holders, but the Flexicard helps keep supporters engaged when they might otherwise drift away from the club.

You might have work commitments on certain weekends, but still want to go when you can. You might be away studying at University, and so can only get home a few times a season. You might love going to Valley Parade for big games, but aren’t neccessarily prepared to go to Tuesday night encounters against Fleetwood. You might have family priorities or health concerns.

Of course, there is an element of City support who dislike the notion of Flexicard holders. And, in fact, will not welcome today’s news about a season ticket reduction. The argument is that making Valley Parade so accessible over recent years has diluted the atmosphere. That having season ticket prices so cheap has limited playing budgets and, with it, hindered City’s on-the-field prospects. And at a point where the club has racked up a significant loss, paying more for season tickets now will reduce that deficit.

It is a major, philosophical debate that cuts right to the heart of Bradford City’s purpose and ambitions. Should the club be for the people of Bradford, accessible to a part of the world that has keenly felt economic hardship over the past 20 years? Or is it here to serve the hardcore, committed supporters who will pay double if not three times the amount for a season ticket, such is their dedication and affluence, and who would appreciate more and deserve to enjoy greater success?

Well, personally I think this season ticket offer can do both. It means that the price of going to watch Bradford City remains within the reach of most of the Bradford district population. Bradford City continue to be an accessible football club that doesn’t exclude on wealth, to a point at least. During an era where people have never had more choice when it comes to their leisure time, Bradford City can compete for affordability and enjoyment.

But for those who can afford to – or would like to – pay more, the restoration of the Flexicard offers you that opportunity. If you were prepared to pay £200 on your season ticket next season, why not still spend that much? Buy your season ticket, and get a Flexicard too. Because now that Flexicard holders don’t have to be assigned to a single person, it can be something that multiple friends, family members and even co-workers can make use of during the course of next season.

We all know City fans who love the club to a lesser degree than we do, and so are more irregular attendees. We probably also know of people who have given up going to games because of recent events. Perhaps others who can’t afford to go. By having a Flexicard, you can allow others to come along with you to the odd match. Your mum, your dad, your brother or sister, your best mate, your work friends, your kids, your nieces or nephews, your grandkids, your neighbour. Do your bit to promote Bradford City to others in your life, and at the same time contribute more towards the strength of Bradford City’s finances.

Sure, the users of the Flexicards may not know all the chants, or want to join in with all the singing – but the relatively flat atmosphere at Valley Parade this season pokes holes in the argument that a family focus at Valley Parade has held back the noise. When my daughter first starting going to games, the noise, colour and vibrancy of the Valley Parade atmosphere was the most enticing factor – this season, it has seemed grey, flat and way too quiet. Having more people attending can lead to greater noise and excitement. We don’t want to go back the bad old days of pre-2007, when the ground was barely a third full and the atmosphere was dreadful.

Raising season tickets now would have seen a drop off in support. Those who have stopped coming recently would have less reason to come back. Those who have found this season more of a chore might be nudged into not bothering renewing. And while fewer of us paying more might make financial sense in the short-term perspective of our current problems, is it really worth throwing away more than a deade of building up our support base through principled ticket pricing?

The new season ticket initiative is win-win. If you can only afford £150 for a season ticket, you’re not going to be priced out. If you’re in the fortunate position of having more wealth, you can contribute more and give something to your friends and family. This could be the catalyst to reverse falling attendances. To make sure Bradford City’s doors remain open to its community, whilst having a more competitive transfer budget. Alongside renewing mine and my daughter’s season ticket for next season, I’ll certainly be getting a Flexicard again.


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Categories: Opinion

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47 replies

  1. I’m fed up of hearing about affordable ticket prices. To help with the finances, specifically the playing budget, the club should be getting more out of us. £300 is affordable, not as affordable as £150 but still affordable. It’s just £12 a game. Put into context, that’s the equivalent of a smoker buying ONE packet of cigarettes every two weeks. Or a bloke buying 3-4 pints of lager every two weeks. Or a couple getting ONE posh lager and a bespoke gin and tonic in a wine bar every two weeks. There’s people paying more than £12 to watch tinpot local rugby league and non-league football. If fans can’t budget to watch their club at those prices they don’t deserve to watch professional football.

    • Wow. The very definition of “I’m alright Jack”.

      • but hes right its 12 quid to watch avenue … £199 with a monthly payment option may have been a better for the club but hats off to them 150 is a mega bargain

      • I agree totally Jason. Next year’s Flexicard scheme is brilliant. I stopped getting one for my London based son because the seat would not be with mine. So I shall buy my season ticket and a Flexicard next year even though he won’t make many games. And will take a few of my friends during the tear as well.

    • You clearly haven’t read the article.

      Supporters, like yourself, who feel £150 is too cheap have the opportunity to buy their season ticket and then buy additional flexicards to take their contribution up to (and even above?) the £300 mark you state is “affordable”.

      You point out that £300 works out to £12 per game (£13 actually…) and list things you can cut out in order to spend it on Bradford City. This completely misses the point that in this day and age, people don’t want either or. Pricing the tickets at £150 allows people to do it all.

      It also has to be reasoned that if the season ticket price was increased to £300 then, following the season we’ve had this year, (and the potential that we may still end up playing in L2 next season) charging £300 per ticket wouldn’t cover the likely significant reduction in sales that the club will make by charging £150.

      Charging £300 per ticket only adds to the coffers if a similar number of supporters are willing to buy one as they would be were they £150. 12,000 x £150 gives the same basic revenue as 6,000 x £300 but you lose all the add on benefits that an increased volume of supporters gives you.

      The club should be applauded for making football affordable to all. Whilst I appreciate today’s announcement won’t please everyone, I’m yet to find an argument against it that fully stacks up and proves the club are wrong.

    • Why not get yourself a flexicard and pay a tenner a game
      Flexicard = £50
      23 games at £10 a pop = £230
      I would have thought this was close enough to the £300 you’re personally prepared to pay.

      Or why not set up a crowd funding account so you and all the other ubers can donate to for the benefit of the club?

    • One assumes if you really want to pay £300 a season you can.

      Simply pay £150 for your ticket and write a cheque for a further £150 and send it to the club. There’s nothing stopping people doing that.

      The value of cheap tickets was illustrated just this season. 2018 was a nightmare year for City yet when JR came in he ran a quid a kid style promotion. I wasnt at the game but people tell me the attendance shot up and the atmosphere was transformed.

      If there was proof that well priced tickets got people through the door that was it.

      And dont forget we achieved promotion from league 2, got to the league 1 playoffs twice and was within a whisker of the championship with the same affordable tickets.

  2. For me the attraction of the Rhodes/Lawn business model was that it was financially sustainable whilst providing affordable footy for potentially just about everybody. What we paid determined what we could put out on the pitch with no one at the top raking off their share from day to day income. Seemingly none exploitative and as such pretty near the ideal of fan ownership without the impracticality that model brings. Whilst it is not going to fund long term aspirations for the Premiership or even the upper reaches of the Championship i personally do not care. Rather have the sense of belonging and feel City is still my club

    • Paul, you must have been one of the 23% who didn’t blame the Owners in the T&A poll. How can you possibly claim to be happy supporting a club with modest ambition? There are economic restraints for City to deal with but you appear to have a defeatist attitude. I truly doubt you mean what you’ve posted?
      By the way, the new pricing, represents about £200k or more drop in revenue. Expect at least five players on loan next season. Recent statistics indicate City are ranked 48th in the EFL for playing time by players under 23. Just imagine where we would be ranked if O’Brien and Miller were not playing?

      • You guess wrong. Whilst you have been driving yersen completely round the bend in front of a screen i (and many others you constantly pick fights with) actually live the the life of a football fan. Good times and bad..buying season tickets sometimes expensive sometimes cheap ( myself continously since 1980). You need to actually “talk” to a few fans you might then get a modicum of insight. Some are happy as the club was run by Rhodes and Lawn some wanted more investment. Well we got the extra investment and look where that has taken us. In any event keep up the posting it really is comedy gold

      • The so called extra investment this season is likely due to a false assumption by Rupp and Rahic regarding the expected return from the sale of Wyke. The Owners were expecting £2 million and in the last days of the transfer window, had to to settle for £500k.
        Oops!! By then, they had already spent the £2 million with their only recourse but to disband the under 23 program and be left with over 30 players signed to professional contracts.
        Interesting to note that if Rupp and Rahic had spent the promised investment in January, 2018 they would have likely been able to maintain the £2 million valuation on Wyke. Ultimately, their lack of investment cost them £1.5 million. The Owners’ naive approach and the financial loss looks good on them!!

      • You’ve made two assumptions here:

        – the budget for the season assumed Wyke would be sold
        – the owners expected to sell Wyke for £2 million

        You’ve then used these assumptions to suit your own strange argument. This is an incredibly poor piece of debating on your part. You cannot decide your own reality and then build up your own assumptions to justify it.

        On WOAP we are used to having readers make intelligent comments. Not the drivel you keep coming up with.

        Please can you think about what you are posting and try to add to the discussion rather than drag it down.

      • WOAP, I think my assumption that Wyke would be sold last summer and the Owners were planning accordingly is quite realistic. A clear indication of their plans was the signing of Wright and his stating to the media that he was looking forward to the penalty taking duties. Oops!! Wyke was still with the Club and he was our designated penalty taker.
        Ask yourself, why did he have the impression that he would become the new penalty taker??

      • You’ve just proven my point. Taken a really obscure fact to try to prove your preconception. So are you seriously suggesting when City signed Josh Wright in May 2017 they told him they were going to sell Wyke?

        But here’s the clincher. City sold Wyke. And when they won a penalty for the first time this season, at Fleetwood, Eoin Doyle took it. With Wright on the pitch.

        And it was the same the week after at Blackpool. Doyle pen, with Wright on the pitch.

      • WOAP, you’ve proven absolutely nothing. Wright was signed in May and given the impression that he would take over the penalty taking duties. Doyle was signed in late August. The Blackpool game was coached by Hopkin. Obviously, his views were differed to his predecessor and Rahic.
        So tell me what point you claim, have I proven?
        In all honesty, you are making a big deal out of two very reasonable assumptions I’ve made. At least I’m not writing articles that include unsubstantiated rumours or predictions based on assuming the future will be the same as the past via average points for the season todate. Tell me how do you defend those claims?

      • Michael Collins was the head coach when the first penalty of the season was won,at Fleetwood, as I said before. Josh Wright was on the pitch. Eoin Doyle took it.

      • Woodycanuck, could you enlighten us how your £200k loss of revenue, arising from the new pricing, is calculated?

    • Simple question, why did Wright tell the media that he was looking forward to taking the penalty duties? Obviously, it is a reasonable assumption on my part to claim he was told on signing that this would likely be the case. What other reasoning have you got for why he made that claim??

      • Steven J, why do you ask? Do you think my estimate is too low??

      • Woody can we let you into a secret. Jason (and Simon P for that matter) are straightforward and honest journalists who live in the REAL world. They have RELATIONSHIPS based on trust and goodwill with other honest and straightforward REAL people within and outside the club. Notably Rhodes i would imagine.They do not live with their Laptop in their own echo chamber. The opinion pieces are well researched with no agenda other than promoting the best interests of the club. Well informed City fans visit the site as a trusted source of information and an honest broker in all matters relating to the club. That is why the vast majority of fans will prefer the WOAP editorials to half baked gibberish based on a cursory and uncritical examination of what you can find on the internet which is what we get from you

      • It is reasonable to believe he was told that about taking penalties. But how does that mean he was told Charlie Wyke was being sold? And how does this prove your theory that Rupp only spent money in the summer because he believed City would sell Wyke for £2 million?

        You are just leaping to conclusions all the time. We are used to a better standard of debate amongst WOAP readers than this.

      • Jason, I’ve supported my reasonable assumption by backing it up with my “obscure fact.”
        How arrogant you are to dismiss my supporting fact because It doesn’t fit into your agenda. If I reviewed your articles I wonder how many reasonable and maybe some unreasonable assumptions that you have made? At least my claim is not based on an unsubstantiated rumour. Or an article based on statistics which assumes the future will be the same as the past.
        Again, I never claimed Wright was told about Wyke possibly leaving. Whether he was told about Wyke possibly leaving is neither here nor there. In other words, totally irrelevant.

  3. Not all City fans frequent “Wine Bars” and drink posh lager and bespoke Gin.Its more likely to be a few tins from the Offy and a takeaway for some Sorry to disabuse you. £300 is beyond the means of many hard working Bradford families. £150 will be pushing it for some particularly if they are purchasing multiple tickets for family members. It is a tried and tested formula. It will have its limits in terms of the level we want to play at with other investment but for me that’s a price worth paying. As many have said over the years if you are that committed make a donation.

  4. I originally attended around 90% of home & 70% of away games from my home in Melton Mowbray. When my wife lost hdr job I could no longer justify the £400 it was costing me so I switched to a flexi to allow me to chose my games. As luck would have it she got a new job before the season started so the club made more money from me. A
    A couple of years ago my wife &I moved to live in a caravan in Cornwall 408 miles / 12hr drive from VP so once again I changed to a flexi as for 6 months of the season we go to Oz to see family. To get to games requires a flight from Newquay + 2 nights hotel. Despite the cost the Flexi allowed me to keep the seat i have occupied since 1996. To keep that seat this year meant I had to pay full price for my season ticket which i still have to collect.
    I am pleased that the club has reversed the changes to the Flexi and even made it more flexible. However as they have also decided to go back to £150 season tickets that is what I will be purchasing even though I will only be able to get to 5 home games if Im lucky. It’s my way of supporting our club.

  5. Well said Jason. I had decided due to age that this was to be our last season ticket. This offer means we can justify getting flexis. Great.

  6. Woodycanuck, simple question AGAIN, how gave you calculated a £200k loss arising from the price increase? You are full of outrageous claims. HOW IS IT CALCULATED?

    • I don’t play those games anymore. You are welcomed to give your estimate. My estimate is likely conservative. Right??

      • You can’t even back up your figures. One benefit of WOAP is that we haven’t suffered from WUM’s…..until you appeared on this site.

        Can I suggest you engage in sensible debate, with sensible assumptions, or find something else to occupy your time. Your comments debase these excellent articles.

      • I welcome a sensible debate so what is your estimate. You obviously have an opinion, so what is it??
        I’m waiting.

  7. A season ticket now works out at £6.50 a game….or if match day prices remain £25 that’s 6 games and paid off. So if you can make it to more than six games then what’s the point of the flexi? It doesn’t make financial sense.

  8. This is slightly off topic – and I would much prefer we get back to discussing the season ticket offer – but if you believe WoodyCanuck should be banned from commenting, please like this comment. If you would like him to continue commenting, please dislike this comment. Thank you.

  9. The club do have a lot of fans that no longer live in the area. The flexicards allow us all feel more connected to the club. Their introduction was an opportunity we used to start coming to games regularly and allows families to bring along others who then buy into the club. The prices have not only allowed many people to commit more but balance out the additional costs of greater travel expenses incurred by having to travel further to get to vp (280 mile round trip for us).
    It has allowed me to attend regularly and has guaranteed us tickets to all the big home games in recent years as well as turning my son into an avid city fan for the past almost 7 years. (Can’t believe he’ll be on a student ticket now)
    We actually upgraded to season tickets this season due to the increased inconvenience of the flexi policy this season.
    I don’t get the logic of those who want to just double the season ticket price. A few years ago the club had an option on purchase to add more money on purchase to pay into Parky’s transfer fund. Hardly anyone added anything, funny that. All those saying they’d willingly pay more but given the opportunity didn’t.

  10. Jason, it’s a shame that you don’t believe in free speach. I’ve debated in a civil manner. Obviously, what I’ve posted doesn’t support your agenda. At least I haven’t resorted to unsubstantiated rumours to support my agenda. By the way did you ever ask Julian Rhodes to confirm your claim about a top five payroll this season???

    • What exactly is Jason’s agenda? He isn’t trying to get into 10 Downing St. The only thing he does is expertly run a website for our reading pleasure full of quality articles, and as a result of his hard work, gets the privilege of commentating on City on the radio from time to time. Stop annoying everyone.

    • To be fair Woody Jason is a blogger who writes a blog about Bradford City. I happen to think (as do many others) its a very good blog – but it is just that – a blog.

      He does it in his own time powered by his passion for City. I might be wrong but I don’t think he’s planning world domination. Quite what he has to gain by backing one view or another or pushing a particular agenda is unclear to me.

      At the most you can say he’s an ‘influencer’. The Kardashian of the Bantams if you will! Given his views are constructive, thoughtfull and articulate I dont think thats a bad thing espcially given the vitriol aired on soclal media platforms.

      If you strongly disagree you can always comment on his articles. This is healthy, but agree to disagree. Save the endless pedantic, high horse rhetoric for Facebook.

      Better still – write a blog yourself! Add to the deep literary traditions of Bradford City, following in the footsteps of the City Gent, BFB, WOAP etc. Use the platform to present your views, articulate your arguments and push your case. Who knows – maybe you’re onto something….

  11. i firmly believe that Jason and WOAP do believe in free speech. Everybody has a right to their own opinion. But I also believe that myself and others do not wish to visit WOAP only to find countless Woody Canuck posts driving equally countless anti Woody Canuck posts. In other words an online argument. Thats been a feature of T&A comments for months. I want to come on WOAP and read inteligent, articulate and crucially informed and advised discussion about the topic. If Woody is threatening the last outpost of the above, then I am sorry, but he has to go. Not in the interests of free speech but so the rest of us can continue to enjoy WOAP.

    • Mark, I’m sorry you feel that way. However, if Jason wants to debate, I am quite happy to respond. It takes two to debate and I note above, five posts from Jason.
      I find it quite premature for Rupp being put on a pedestal and his responsibility for the current mess being purposely ignored. Obviously, his ongoing financial support is very important to the Club but does he really deserve “a free pass.” Julian Rhodes says that Rupp intends to cover the potential two million deficit this summer. That would be fantastic if it happens. Until then, I will remain skeptical about Mr Rupp.

      • You are one of the worst passive-aggressive obsessives I’ve come across on the internet for a while.

        This is a privately managed space, like a pub.

        If you spent your whole time in a pub butting into conversations to start the same argument; and kept going back to the argument when the conversation had moved on, the bar staff would be morally and legally justified in asking to to first moderate your behaviour, then desist, and then leave.

        Jason has repeated done the first two, and every time you have replied by arguing the same point.

  12. Woody is a crank….simple as….if he isn’t a win he has some issues

  13. To Woody, Stefan Rupp has thus far been good to his word and if he wasn’t going to fund (what is a loss-making club) he’d have walked away in November. I know that there is an instinct among City fans to be contrarian but in this case its misplaced so for once, please just give the benefit of the doubt. I’ve found Stefan to be a principled guy with a genuine commitment and I respect that.

    As regard the pricing I’m surprised that the club has been prepared to offer such an attractive price in the circumstances of its financial status but notwithstanding, believe it’s a brilliant decision. It’s also a brave decision that reaches out to the public and calls for its support.

    As another contributor has added above, there’s no reason why those who can afford it can’t make a donation. There is also more chance of money being spent in the club shop and it doesn’t do any harm for more kids wearing City shirts for example.

    As regards the Flexicards, whilst we have the capacity in the ground it is a no brainer to encourage as many people to attend.

    It wasn’t that long ago that we were all asking where the next generation of supporters was coming from and these ST initiatives ensure that the club encourages new support. It’s easy to see how BCAFC could have become a BPA with an ageing support base and little prospect of future vibrancy. This initiative is about kick-starting the club, not dissimilar to what JR did first time round. It’s a way of encouraging people to give BCAFC another chance and I dearly hope the Bradford public respond.

  14. Trying to bring this back on topic, I’ve personal experience of being a flexicard holder for a few seasons.
    I took advantage, because like Jason pointed out in his article I couldn’t make all the games or simply chose not to attend some home games to attend certain key away games instead. This was in part due to finances.
    But in Stuart’s first season back in charge, I made virtually all the home games, so decided to upgrade to a ST for the following season. But after Stuart’s sacking I simply stopped going.
    When the ST scheme was announced for this season, I wasn’t prepared to buy a ST due to who was running the club. I might have considered getting a flexicard as it would have left the door open to come to games should things have changed (which they did) but the way the scheme was set up for this season (I live in the Dales) getting to Bradford before match day was impractical.
    I firmly believe the flexicard scheme offers fans an affordable opportunity to get to games regularly should they choose to. If they like the product and keep up regular attendance, like me the next logical step is to get a ST. It provides a gateway to get into watching BCFC regularly, which builds loyalty and in turn leads to becoming a ST. Without that bridge, regular attendance at £25 for adults plus the kids prices, makes it an expensive day out that may be out of reach to some families to attend on a regular basis.
    That leaves them open to more affordable activities on a Saturday that are out there competing for peoples leisure wallet.
    I’ve said this before but cheap tickets brings in the public. If they’re not directly spending through the turnstile then make sure the club maximises revenue opportunities through food, drink and the club shop etc.
    Jason’s article earlier this season following his trip to Accrington provides a blueprint of how to get fans to the ground early and stay later while keeping their wallets open.

  15. Before any one decides they need to consider how many matches they are likely to get to. I spend a lot of time abroad and equal amount in the UK. The Flexi card has great appeal for someone like me but l feel that I am more likely to attend more than 10 matches. Therefore, economically I would be better off buying a season ticket. Also I feel the club needs our support that buying a season ticket gives. I have watched City since 1964 and watched them through all divisions. Relegation to many is unthinkable! Going out of existence through administration or bankruptcy is the worse possible scenario. My 💓 has always been with city no matter how bad it gets I will continue to buy a season ticket.

  16. Before this season I had had a season or a flexi ticket for a good few years. I didn’t this year and really have not missed regular football. I’ve seen City a few times since Rahic was forced out, but I can’t say I’m counting the hours to my next game. The number of League games I attend this season is likely to be less than a half dozen.

    On the other hand, after near four decades of being a City fan, I do feel I should contribute something for next season. If I do not get a season ticket (and £150 pays for several months Council Tax) then I will get a flexi.

    If I do get a flexi and never go then, obviously, the club will get less money than if I’d given them £150; but £50 is better than nothing, and I am far more likely to pay in than I would be now.

    • Its a fair point GW but as I ‘ve found this season by not having either a ST or flexicard is that I’m far less inclined to attend games.
      When I had the card I felt more motivated to make an effort to get to at least a few games because a) I’d shelled out £50 for the card and b) it was only going to cost me a tenner to get in.

  17. Personally, I applaud the attempt to keep supporting City affordable. Well done to the club for this continuing policy.

  18. I have renewed my season ticket for 35 years and still do even though I live in Spain AND will probably only get to valley parade approximately 7 games each season
    Wjy- BECAUSE this is my club, since my dad took me for the first time when I was 7. Now on my 70″s. City are in mu DNA. Similar to vyprid bantam. It’s a great deal. My son and granddaughter both follow the bantams and will do so it’s in their DNA also. Jason, your blog id great reading for me being over here. Keep the faith x x snd and ignore woody canuck what a boring guy

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