By Jason McKeown
The Bradford City community woke up to shock news this morning that Head of Operations David Baldwin is to leave Bradford City and join Premier League Burnley, with the Bantams compensated to the tune of a five-figure sum.
Baldwin is highly rated within the game and has previously turned down offers from Championship clubs; but with his own personal circumstances changing – namely his wife expecting – he has decided the time is right to depart Valley Parade. He joined seven years ago after Mark Lawn – who had just invested into the club – sought out his expertise. Initially working for free on a six-week basis, Baldwin was kept on and asked to look at further aspects of the club’s off-the-field operations. Eventually in 2010/11 he was paid a salary and he has continued to play a bigger and bigger role at the club; over the last two years even assisting Phil Parkinson with making signings.
Indeed the club – off-the-field especially – is transformed since Baldwin came on board. Previously operating with skeleton staff due to the ongoing struggles post-2004 administration, which meant the club was badly falling short of its potential away from the first team, Baldwin has been instrumental in upping the club’s revenue streams and implementing all manner of initiatives. He has also ensured the continuation of the cheap season ticket offer, brought the training facilities into the 21st century and more recently introduced the Bradford City Supporters Board. Since 2012, he has become the public face of the club off the pitch.
You will struggle to find anyone associated with the club who has a negative word about Baldwin. He has been very helpful to Width of a Post over the years, kindly participating in several interviews. We are hoping that he will have the time to partake in one more interview with us, before his notice period ends with the Doncaster Rovers home game on November 1. Either way, we will have more to say on his time at Valley Parade.
David Baldwin’s ability, expertise, contacts and personality is a huge loss to Bradford City, and will be sorely missed.